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Millions of yachting enthusiasts across the nation will have instant mobile access to the most comprehensive race result service in the history of the world renowned Rolex Sydney to Hobart blue water classic.The organiser of the 64 year old event, Sydney’s Cruising Yacht Club of Australia (CYCA), has partnered with the IT firm BlueCentral to provide tailored online information and, for the first time, mobile phone updates as the fleet battles its way down the coast. “We have decided to provide the SMS service to mobile users because it’s not always possible to have access to a computer,” said the CYCA’s CEO, Mark Woolf.  “This year followers will be able to share in the excitement of the race wherever they may be.”

The mobile service is currently registering mobile users wanting to receive SMS updates from the start of the Rolex Sydney to Hobart on Boxing Day, Saturday, December 26th. Mobile users who send an SMS with the word ‘RACE’ to 199RSHYR (19977497) will receive coverage throughout the event. Real-time race positions, tailored to preferred race divisions and sent at a frequency requested by the mobile user, will be fed directly from the CYCA’s unique yacht tracking computer system.

“With the help of the most advanced computer systems available, everyone with a mobile can now feel that they are a part of a classic, world standard yachting event,” Mr Woolf said.

IT firm BlueCentral will for the next three years, host the CYCA’s club website www.cyca.com.au as well as its event specific sites focusing on the Rolex Sydney Hobart Yacht Race, the Audi Sydney Offshore Newcastle Yacht Race and the Audi Sydney Gold Coast Yacht Race. “We have had a lot of experience with organisations like the CYCA that want to reach people not only online but through their mobile while they are on the move,” said BlueCentral’s Managing Director. “The Club can be assured that its messages are being delivered with the help of a company with credibility and expertise in this area.“

With the biggest and most important event on the racing calendar fast approaching BlueCentral has been working with us at all levels to ensure that the Club’s needs are met,” concluded Mr Woolf. “The winners this year will be Australian enthusiasts who will be closer to all of the action of the Rolex Sydney to Hobart than ever before.”

The website experienced over 100 million site visits over the 4 day event from 177 countries around the globe. This was an extremely important event and highlighted how BlueCentral continue to deliver management of critical platforms for large scale complex hosting requirements.

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